Minority-owned businesses have been short-changed out of the materials needed to grow and scale their businesses, along with many other unique challenges that have caused them to struggle as they try to expand.
Some people even think that you either have what it takes to be an entrepreneur or not. You hear, “pull yourself up by your boot-straps,” or “you’re not working hard enough or long enough.” But entrepreneurship is not like singing on Broadway or playing in the NBA. Natural talent helps, but in no way is it mandatory. Small businesses need to know what is available and can be learned, especially when support, information, direction, and connections are readily available.
We have studied this strange phenomenon for the past three years, with extensive research and field interviews. We spoke to community leaders and minority business owners. At Vivian’s Door, we came away with the realization that the critical reasons minority businesses fail, comes from a lack of a high-quality management education and capital, the need for mentors to pick them up when they begin to falter, limited access to the right connections, weak support networks, and a lack of clients and contracts.
We also learned that when you can scale and grow, you can uplift yourself and your staff and reinvest in your community. After brainstorming ideas, we created a solution that would address ALL these needs— Vivian’s Door! We embrace the ideas that all parties at all levels interact and freely share knowledge, connections, and information in a fun and interactive way.
We provide an end-to-end process that equips Black business owners with corporate connections, vital financial information and resources, and the knowledge to grow their businesses successfully. In other words, Black dollars stay longer and continue to circulate in the Black community.